Rufescent is a go-to destination for bold and empowering lip products. This black-owned and woman-owned business takes pride in redefining the concept of red lips. At Rufescent, red lips are not just a color, but a symbol of strength, passion, and individuality. The mission behind Rufescent is is to empower women of all backgrounds to embrace their unique beauty and express themselves fearlessly with its carefully formulated long-lasting, vibrant matte liquid lipsticks.